We are the ‘SOUL-U-TION’
We are living in the most exciting of times. Where the economic determinism of the MiddleLiving demographic (people 45-75 years) meet what Adam Grant shares in his newest book “Originals” Vuja de.
Vuja de is the reverse of Déjà vu, where we are experiencing something familiar, (in this case retirement), with a fresh perspective that enables us all to grow new insight into an existing or ‘old’ (as Adam Grant wrote) problem.
The aging of America and the world for that matter has put a completely new spin on the 20th century antiquated concept of retirement.
In other words Vuja de!
Economic determinism is a theory that economic relationships (such as being an owner or capitalist, or being a worker or proletarian) are the foundation on which all other social and political arrangements are built. Mix together a population that is living longer, healthier and more robust with entrepreneurship, the time willingness and desire to do something profound we MiddleLiving people hold the keys to the economic engine of change.
Recently I heard a lecture by Stephen Hawking and he talked about information and the burning of an encyclopedia. The question was, do you still have the information contained in the now burned encyclopedia? Some may say no, the book is destroyed and useless. Others on the other hand may say, as Dr. Hawking stated, “Yes, just in a much harder form to derive the information”.
Comparing the 20th century belief of retirement and now the 21st century reality of life is the same as Dr. Hawkings encyclopedia analogy. Same message, a different spin on the information.
The perception of retirement as exciting can be intimidating, but it creates an environment rich with excellent opportunities to create new markets, products and services to be explored and created by newly freed retiree’s.
Just because the 20th century said retirement was supposed to be a certain way, (take your gold watch and go sit on the couch and watch Archie Bunker) does not hold water in the 21st century.
We MiddleLiving people can be catalysts for social change and leadership, for entrepreneurial creative awareness, mentorship and helping, sharing experiences and talent. Look at some of these stats-
- In every single year from 1996 to 2007, Americans between the ages of 55 and 64 had a higher rate of entrepreneurial activity than those aged 20-34.
- For the entire period, the 55-64 group averaged a rate of entrepreneurial activity roughly one- third larger than their youngest counterparts.
- These trends seem likely to persist: in the Kauffman Firm Survey, a longitudinal survey of nearly 5,000 companies that began in 2004, two-thirds of firm founders are between the ages of 35 and 54.3
- Additionally, Kauffman research has revealed that the average age of the founders of technology companies in the United States is a surprisingly high 39—with twice as many over age 50 as under age 25.4the know-how to operate a business.
As we all are living longer the statistics point to all of us discovering that living healthy can be a turning point. Look at this-
- In the next ten years, U.S. baby boomers will increase their annual spending on wellness-based services from approximately $200M to $1 trillion (Paul Zane Pilzer, The Next Trillion).
- Americans 55+ are the fastest-growing age group among gym members, up more than 266% since 1987 (IBISWorld).
- 82% of adults aged 50+ who use the Internet research health and wellness information online (Pew and American Life Project).
- Throughout 2012, more than half of U.S. online consumers used fitness electronics, and more than one-third planned on buying a health-related gadget in 2014 (CEA).
MiddleLiving people between the ages of 45 and 75, is a key adjustment period in everyone’s life where change is inevitable, granted.
Reaching this period in our lives is not ‘Mid-Life’, not hardly. Mid-Life is a precursor to the inevitable crisis and is a term that came to become accepted in the 20th century.
It was the beginning of a slow decline into uselessness, it is a completely false belief.
Realizing you are mortal is an opportunity to redefine your life, and with it our living standards, quality of life, financial stability and health, MiddleLiving is a key to ‘Economic Determinism’ in that everything we have done, learned, experienced and developed is our foundation to the next level of a great life.
It is the adjacent possible, the window of opportunity, it is the next new-new thing.
That is if we go for it!
The train named ‘Economic Determinism’ is waiting at the station, are you going to get on board?
Have you ever heard me say “Ignite Your Life“? Stick around because you will!
Anyone for a glass of Vuja de?